Advice for startups & investors

Will clinicians use it, and will the NHS buy it?

Senior clinical input for health-tech founders and the investors backing them: clinical safety, product–market fit, and the pitfalls that stop promising products being adopted in the NHS.

Book a free conversation All services

Who it's for

Founders and investors.

I see health tech from the clinic, from the NHS buyer's side, and as a Clinical Safety Officer. That combination is useful whether you're building a product or deciding whether to back one.

Founders & product teams

Before the expensive decisions

Deciding what to build, validating a clinical use case, preparing for NHS pilots and procurement, or working out why a product isn't getting traction with clinicians.

Product–market fit NHS go-to-market Clinical safety Workflow fit

Investors

Before you commit

Assessing a digital health company and wanting an independent clinical view of whether its safety, regulatory position and NHS market claims stand up.

Clinical due diligence Regulatory position NHS market Safety

The questions that decide success

What I help you answer.

Bringing the clinical reality of the NHS to the questions that decide whether a health-tech product succeeds.

How it works

Start with a conversation.

Products vary too much for a one-size-fits-all package. Advising on an AI scribe is a very different job from advising on an EPR, so the scope is agreed with you first.

  1. 01

    Free initial conversation

    What you're building or assessing, where you are, and what you need to know. No obligation.

  2. 02

    Agree the scope

    We agree what I'll look at and what you'll get, so the cost is clear before any work starts.

  3. 03

    Review and advice

    Time with the product, its documentation and your team, with clear, candid advice on what will help or hinder clinical adoption and NHS sales.

  4. 04

    Ongoing support, if useful

    I can stay on as a clinical adviser as the product develops, or act as your Clinical Safety Officer when you need one.

Good to know

Cost and experience.

Cost

Scoped individually, depending on the product and the questions you need answered. The first conversation is free.

Clinical safety

If your product will need a DCB0129 clinical safety case, I can also act as your named Clinical Safety Officer.

Experience

Shaping a patient-facing AI chatbot through product design, regulatory compliance and market strategy; bringing an established NHS supplier into clinical safety compliance; and assessing around 15 primary care products for NHS purchase. See selected work →

Get in touch

Building or backing a health-tech product?

Tell me what you're building or assessing and what you need to know. The first conversation is free, and we'll work out together whether and how I can help.

Location Surrey, London · UK-wide remote